Mideva Labs
Website Redesign

My Role

  • Product Design
  • Usability Testing
  • Website Development

Timeline

  • 5 Months

Industry

  • Social Impact, Design Consultancy

View

  • www.mideva.com

Overview

Mideva Labs was going through a phase of rebranding their website and also restructuring their services and business model. They wanted a website that could speak to the audience they were reaching and also new one.

From the current website review, below were things that needed a rework for the new direction Mideva Labs was headed into.

  • Less website traffic
  • The Website didn’t represent their brand, that is how they had evolved.
  • One pager – downside to not providing enough information about the company.
  • Without having a  top navigation or logo placement it made a bit of a challenge to users interacting with their website
  • Lack of Call to Actions and buttons across the site.
  • Inconsistency in design elements such as colors, fonts, layout and placement guidelines.

Approach

From the research that was done prior, we noticed how competitors in the same space had positioned themselves in the industry Mideva Labs was. We borrowed some ideas and below were the suggested solutions.

  • Consistency of the website aesthetic to be applied on the website and social feeds.
  • Be campaign driven.
  • Storytelling with human faces and testimonials.
  • Creation of fun design elements to be used across the website, social feeds and also presentation decks.
  • Playful balance of illustration, doodles and high resolution images of people.
  • Bold (in your face) and interactive.
  • Minimalist aesthetic characterized with bold text and large images.

Design and Development

We did a lot of competitor analysis from the look and feel of their websites, social feeds, looked at some presentations decks and also marketing materials.

We created a different mood boards, combined the themes that were rising up from the mood board through sketches and wireframes.

Below are the final round of High-fidelity Mock ups that we implemented as the first development direction

Mideva Labs Website Redesign

Design Version 1

Mideva Labs Website Redesign

Final Design version – After A/B Testing

Design and Development

During the initial development phase, we conducted A/B testing, which led to streamlining some design elements for better user experience.

Since then, the site has been live and continues to evolve. SEO, page speed, and content have been optimized to ensure they align with the brand’s tone and personality while maximizing search engine visibility.

Below are the current live designs and user journey flows.

Impact

Over five months, we undertook the redesign of a website, aiming to create a platform that resonated deeply with its audience.

  1. User-Centered Design: By analyzing user feedback, we simplified navigation and improved usability to address key pain points and create a seamless experience.

  2. Authentic Storytelling: The redesign focused on aligning the website with the brand’s mission, using cohesive visuals and messaging to reflect its core values.

  3. Enhanced Engagement: Improved calls-to-action and intuitive design led to better user interaction, longer visits, and increased inquiries.

  4. Future-Ready Foundation: Scalable design ensures the platform can grow and adapt alongside the brand’s evolving vision.

This redesign wasn’t just about aesthetics; it was about creating a meaningful and impactful digital experience that connects users with the brand’s purpose.

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