Hello, I’m Edwin Njoroge, a Product Designer, UX Researcher, and Social Impact Innovator. I’m passionate about crafting human-centered solutions that not only address complex challenges but also create meaningful, lasting impact.

As a Product Designer, I specialize in transforming user insights into intuitive, digital experiences that enhance usability and foster connection. With a deep understanding of both design and user behavior, I create products that truly resonate with users while meeting business objectives.

As a UX Researcher, I’m dedicated to uncovering the needs and pain points of users through rigorous research methodologies, including interviews, usability testing, and journey mapping. I translate these insights into actionable strategies, ensuring that the products and services I design are aligned with user expectations and needs.

As a Social Impact Innovator, I use design thinking to address pressing social challenges. I believe in the power of design to create sustainable change, particularly for underserved communities. Through mentorship, workshops, and consulting, I help individuals and organizations develop solutions that are both innovative and socially responsible.

I collaborate with organizations, social impact projects, and innovators to create products and solutions that drive meaningful change. Whether it’s leading workshops, conducting user research, or designing transformative products, my focus is always on empowering people and communities to thrive.

I am the founder of Petwins Creatives, a global community that empowers social innovators to tackle the world’s most pressing challenges. Petwins Creatives brings together changemakers, organizations, and creators to share knowledge, collaborate, and co-create solutions for a better tomorrow. My vision is to inspire and connect individuals committed to driving meaningful impact, fostering a culture of innovation, and creating a sustainable future for all.

As the founder of Classroom Journals, I’m dedicated to mentoring emerging designers and shaping the next generation of talent in graphic design and UI/UX design. Through this online design school, I offer practical training, mentorship, and virtual workshops on design thinking and human-centered design to help individuals and teams create impactful solutions. We’re also building a growing product design community, still in its early stages, where we aim to collaboratively shape the journey of our products and inspire innovation together.